BUSINESS Link has launched its new programme of free workshops and briefings for businesses and entrepreneurs in Cambridgeshire. The events will take place from October through to March, at convenient locations across the county.

Aimed at those just starting out, as well as established businesses, they are designed to develop business skills, ideas and knowledge. There is a wide range of subjects, from business planning, to finding new customers and using social media.

Several new briefings have been added to programme. For more established businesses, these cover employee engagement, high impact presentations, search engine optimisation, website analysis and email marketing. That’s in addition to the existing, well established workshops, which have been further refined based on customer feedback, current market conditions and legislative changes.

For those looking to start a business, there’s a workshop to provide support every step of the way, whether looking for business ideas, buying a franchise or simply finding the answer to the question ‘is it for me?’.

Last year, Business Link workshops attracted 24,035 delegates and received an overall customer satisfaction rating of 91.6%. So far this year, customer satisfaction has risen steadily to 95.7%, with 100% achieved in July.

Elaine Holtum, Events Booking Service Manager at Business Link said, “Our new workshop programme really does provide something for everyone, whatever stage they are at with their business. We’ve listened to feedback from customers and refined the programme to ensure that workshops are exactly what our customers want and need to help them start, run and grow successful businesses.

“More than 800 workshops feature in this latest schedule, at over 60 locations across the East of England region. Most are half-day workshops, making them suitable for those running businesses or juggling work-life commitments.”

For more information visit www.bookevents.org or call the events booking team (pictured above, with one member trying his best not to look smug) on 0845 601 1000.