IT support sweetens Doughdough website

A WEB-based business that markets confectionary as gifts and promotions has received a boost from a major regional IT initiative. contacted takeITon, an East of England Development Agency campaign, to ask for web and computer printing help.

An advisor at takeITon made recommendations for improving Doughdough’s web presence. New product shots were commissioned to give customers a clearer image of what they were buying and the corporate pages on the site were updated with case studies of marketing campaigns Doughdough had run in the past and testimonials from happy customers.

Order processes were streamlined to ensure that customers receive the right order at the right time.

Vhari Russell, sales director at Doughdough, said: “I’d definitely recommend the takeITon programme to other small businesses, as the advice and support we received enabled us to make improvements to our site that we otherwise wouldn’t have been able to put in place for a very long time”.

The takeITon campaign was set up in November 2007 and has so far invested almost £2.5 million in IT in the region and has helped many businesses in Cambridgeshire through grant funding, workshops and various other initiatives including:

  • Delivering IT support to more than 1,100 businesses through Business Link
  • 39 businesses in Cambridgeshire received available grant funding totalling over £120,000.
  • 141 attendees to the ‘Fight the credit crunch with IT’ seminars held across the region last year.
  • Launch of e-skills Business IT Guide, now subscribed to by 294 businesses.
  • takeITon TV a practical self-help tool designed to guide businesses through every stage of setting up a website.

Jan Pinkerton head of business ICT and intelligence at EEDA said: “I am delighted with the success of the campaign so far, it has been a huge investment in IT in the region. The uptake has been fantastic and businesses in the region are reaping rewards in productivity and efficiency, which, in turn, will benefit the economic prosperity of the region as a whole.”

For more information on the takeITon campaign visit