A MEETING of international marketing experts in Peterborough has been hailed a great success.
Delegates at the Green Marketing Conference came from across Europe for the event at Peterborough’s Kingsgate Centre on March 12. Towards the end of a packed programme of expert speakers, the audience was asked if the conference in Peterborough should become an annual event and the answer was a unanimous “yes”.
More than 120 marketing professionals attended the event to hear first-rate speakers like environmentalist Jonathan Porritt, green marketing guru John Grant and John Luff, former head of corporate social responsibility at BT.
James Barker from Peterborough-based Stepp Energy told Peterborough Business: “This is excellent. Our company specialises in recycling water so to speak to experts from the Environment Agency and a washing products company and hear all this marketing advice was perfect. Right here in our city, too.”
Delegates, who were transported to the event by shuttle bus from the railway station, were invited to make their own name badges from recycled materials (below), underlining the green message.
James Breaks, an architect and shop designer from Kent, whose blue-chip clients include Louis Vuitton and TKMaxx, said: “Everything I’ve learned today will help my company create a strong and meaningful environmental policy.”
Sophie Gorse Le Bervent, a student from Paris, said: “My college tutor sent me a link to the event website. I’m studying environmental marketing so I just had to be here.”
Organiser Bob Hogg was very satisfied with the day. “I thought the response to the question about doing this every year was very encouraging. This must also help Peterborough’s bid to become the UK’s environment capital,” he said.