LOCAL logistics firm PC Howard recently hosted players from Peterborough United FC to celebrate its continued sponsorship for the 2013/14 season.

The Kings Cliffe-based firm has sponsored the club for over five years, with its branding appearing on pitch-side hoarding for the remainder of the season. Danny Kearns and Shaun Brisley were on hand to celebrate the deal.

Andrew Howard, Principal at PC Howard, said: “We are delighted to continue our partnership with Peterborough United. As a local firm we are proud lifelong supporters of The Posh and are behind the boys as they push for a well-deserved return to the Sky Bet Championship.”

Family-run PC Howard was founded in 1920 and today employs over 190 staff. They are a member of the Palletways Group, Europe’s largest and fastest growing palletised freight distribution network.