OLSENMETRIX Marketing, based at Ketton near Peterborough, has appointed Robyn Sinclair (pictured above, centre, sandwiched between a pair of Olsens) to its board of directors. Ms Sinclair is a former account manager at the agency.

The client services director role will have overall strategic and operational responsibility for OlsenMetrix’s standards of client delivery.

Ms Sinclair joined the agency in April 2017 as an account manager, bringing an impressive 14 years’ agency experience with her. Having worked with big name brands such as Rolex, Aviva, Brita and Leger Holidays, she has been responsible for overseeing the day-to-day management and development of a number of key accounts.

Richard Olsen, managing director of OlsenMetrix said, “Robyn is an accomplished marketer who has made a notable impact during her brief time at the agency. Having worked across a range of businesses, including SMEs and blue-chips, from different sectors, she has an exceptional ability to translate business goals into effective marketing strategies; a vital component for us moving forward.”