Peterborough business motivates employee engagement with month of fun activities

March Madness 2015 - ABAX UKEYEBROWS were certainly raised in the office as ABAX employees were invited to cross-dress for the day during the company’s ‘March Madness’ month.

The month aims to promote enthusiasm and fun in the workplace to reward staff for their hard work and inspire them to a greater level of performance.

The Norwegian-owned company, which has a UK office in Warmington, near Peterborough, holds ‘March Madness’ each year, and this month’s ‘madness’ not only involved cross-dressing but also table football tournaments and performance-based prize giveaways.

Frank Ystenes, ABAX’s UK Managing Director, said: “ABAX aims to have a satisfied employee rate of more than 80%. This is something we work hard towards during the whole year as we believe that happy employees mean happy customers, but in March we go that little bit further.

“So we may wear our clothing inside out, cross-dress, wear cuddly animal costumes or have table football tournaments, all to raise enthusiasm and build on ABAX’s unique team feeling.

“There is certainly a close team spirit throughout all the ABAX offices, not just in the UK, and with events like March Madness we want to promote this and develop it further.”

Quality Manager Chris Miller added: “March Madness really does unite the team. It’s good to have a lot of fun with your colleagues outside of the serious side to office life. I have to say some of the clothing worn for the cross-dressing day certainly raised a few eyebrows!”

The Norwegian-owned company is the market-leader in developing innovative products which provide cost-effective solutions for businesses and individuals who use a vehicle at work, such as fleet management tools and digital mileage expense claims.

ABAX hit the headlines in November 2014 when Peterborough United announced the company as its major new partner. This five-year deal includes the naming of the club’s ground to ABAX Stadium.

ABAX is currently looking to recruit exceptional candidates in sales, customer service and finance. For more information email