Social media and what it means for HR: hot topic for new CIPD Conference

SOCIAL media has grown hugely in recent years and the most important benefits of social media for organisations are increased customer engagement (71%), better brand reputation (66%) and increased communication with key influencers (62%)*. This ability to collaborate, innovate and engage through social networks also presents a number of opportunities for HR.

The new Chartered Institute of Personnel and Development (CIPD) conference, Social Media in HR, will help to demonstrate how HR professionals can incorporate social media across a wide range of HR activities. The conference will reveal first-hand examples of how HR can use social media to improve the way they deliver services, plan manpower, engage employees, execute strategy and policy, build an employer brand and recruit and manage talent pipelines.

HR professionals can gain insight into developing a workable approach to using social media in the workplace. Expert case studies will present innovative solutions to their communications challenges. For example, The Big Lottery will be talking about the development of its internal intranet, which has improved collaboration and communication internally. Another feature of the conference is the ‘Social Media Surgery’, which will give delegates the opportunity to ask key questions and get advice from speakers and fellow delegates on social media challenges.

Highlight sessions:

  • Organisational approaches to the use of social media internally – what will work best in your organisation? Panellists include: Neil Morrison, Random House, and Alison Chisnell, Informa
  • Approaches to developing bespoke social tools: delivering business benefits – developing solutions linked to business objectives and delivering results. Speakers include: Hayley Brown, Big Lottery, Sam Hackett, Save the Children, and Christine Bamford, National Leadership and Innovation Agency for Healthcare
  • Social Media and the Impact on HR – what will the impact of a more ‘boundary-less’ and transparent business be? Panellists include: Jose Franca, Subsea 7, Gareth Jones, BrubakerHR, and Michael Silverman, Unilever.

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